Sales and Marketing Executives face unprecedented challenges to increase top-line revenue and to reduce sales and marketing expenses. All this while marketing bugets are under increasing scrutiny and there is a clear requirement to measure and improve ROI. Challenges faced by sales and marketing organizations include:

• Inadequate opportunity mining or sales trend analysis
• Unfocused or poorly conceived marketing campaigns
• Ineffective account and territory planning
• Inefficient sales and marketing resource deployment
• Inability to track the effectiveness of promotional programs

At the same time, many organizations have an abundance of disparate customer data, but it is poorly organized or difficult to access and offers little value to those who need it most. Organizations have greatly increased the amount of customer information being tracked over the years, but this data is seldom usable or "actionable". Typical organizations attempt to support the increasing demands of the marketing organization with various disconnected systems that provide limited ability to mine customer information for sales opportunities or measure marketing ROI.

In the ideal scenario, sales representatives and marketers would have the ability to easily mine and use historical sales data to identify sales opportunities and sell more products and services. The Telstar solution consolidates key customer information and provides easy to use web-based tools to identify, target and close high probability sales opportunities. Our solutions help companies:

• Mine customer data for Cross-Sell and Up-Sell opportunities
• Easily access sales history by customer, product, sales rep or region
• Effectively focus marketing programs on high-potential accounts and markets
• Analyze sales and marketing effectiveness and ROI