Sales and Marketing Executives face unprecendented challenges to increase top-line revenue and reduce sales and marketing expenses. Issue include:

• Unfocussed or poorly conceived marketing programs
• Ineffective account and territory planning
• Inability to track the effectiveness of promotional programs

At the same time, many organizations have an abundance of disparate customer data, but it is poorly organized or difficult to access and offers little value to those who need it most. The data is there, but it is seldom usable or "actionable".

The Telstar solution consolidates key customer information enabling identification, targeting and closing of high probablity sales opportunities by providing the ability to:

• Mine sales data for Cross-Sell and Up-Sell Opportunities
• Easily access sales history by customer, product, sales rep or region
• Focus marketing programs on high-potential accounts and markets
• Measure and analyze sales amd marketing ROI

At Telstar we specialize in creating targeted Sales and Marketing Analytics tools that help companies meet the challenges of top line growth. We identify the most important pain points and provide solutions quickly, with well thought out and flexible technology that delivers results.